데스크톱, 노트북, 카메라 및 우리 각자가 일상 생활에서 사용하는 대부분의 장치/장비에는 자체 OEM 소프트웨어가 함께 제공됩니다. 아마도 지금 이 글을 읽는 데에도 OEM 소프트웨어를 사용하고 있을 것입니다. 우리 주변에 너무나 많아서 피하기 어렵습니다. 그리고 우리 중 일부는 이를 장치의 필수적인 부분으로만 사용하는 반면, 다른 일부는 이를 비즈니스를 위한 중요한 분석 도구로 사용합니다.
하지만 정확히 OEM 소프트웨어란 무엇일까요? 다음에서 이에 대한 질문과 기타 관련 질문에 답변합니다.
OEM 소프트웨어란 무엇입니까?
OEM(Original Equipment Manufacturer) 소프트웨어는 두 가지 방식으로 볼 수 있습니다.
첫째, OEM 분석 소프트웨어는 SaaS 기업에 내장 솔루션을 제공하여 개발 비용을 절감하고 기존 애플리케이션과 원활하게 통합할 수 있도록 설계되었습니다.
Second, OEM is software that comes pre-installed with the hardware on your device. It refers to software that is sold to hardware and software manufacturers wholesale for the purpose of bundling with existing offerings. An OEM is often the direct client of a technology company that sells directly to consumers. Explained in another way, OEM software is third-party software that comes with your device.
OEM and embedded analytics
OEM and embedded analytics work harmoniously together. You might be familiar with the term embedded analytics. If not, 임베디드 분석 is when a third-party software vendor delivers real-time reporting, interactive 향상된 사용자 및 고객 경험 and/or advanced analytics, including 머신 러닝을 사용하여 사용자가 데이터를 준비하고)을 엔터프라이즈 비즈니스 애플리케이션에 직접 제공합니다. 데이터는 분석 플랫폼에서 관리하고 시각 자료 및 보고서는 애플리케이션 사용자 인터페이스(UI) 내에 직접 배치되어 비즈니스 사용자를 위한 데이터의 컨텍스트와 사용성을 향상시킵니다.
Therefore, OEM embedded analytics software refers to third-party data analytics software that has been designed to be sold to other software companies who offer it to their customers as part of their existing software product package.
If you already established a software application and want to offer analytics as part of your product, then embedding an OEM analytics solution into your existing application will increase the value of your product, create a seamless user experience, and provide easy-to-understand insights into your data.
How does OEM analytics software work?
OEM analytics software can be used in many different industries, allowing businesses to collect and analyze data for various purposes. The main usage of analytics software is to provide accurate data that users can easily understand and as a result take necessary actions.
There are many functionalities that OEM analytics software are offering. For instance, the OEM software can make suggestions based on data that directly reflect the sales funnel. Those could be UX/UI design suggestions, what content to produce, what sales approach might work best, or how to improve the features that you’re offering in your application.
Furthermore, OEM software prescriptive analytics help prescribe a potential solution to a question or concern. By using a combination of descriptive and predictive data and prescriptive analysis methods, experienced professionals can offer answers to what-if scenarios. The goal is to use data from past situations to analyze what might happen in the future and offer solutions that are statistically likely to lead to better outcomes.
OEM software vs White-label
There is little difference between OEM software and white-label. We’ve already covered what is OEM software, so let’s give you a short explanation of what white-label is, too.
White-label is a product or a service that is specifically designed and produced to be marketed and sold by third parties.
So, what’s the difference between both? First, almost all OEMs are white-label products. In the software industry, one company will be the OEM for a second company that resells the finished product as part of its own product package solution directly to the public. It may or may not be labeled as OEM. On the other side, when one company designs a white-label offering, it creates all the back-end technology and services for its clients. The client will rebrand the product or the service as their own, and the company creator won’t be mentioned for their involvement.
OEM – The company licensor uses the OEM technology as a component of their own technology.
White-label – The company licensor sells the technology under their own brand.
Also, the OEM software commonly operates in the computer and auto industries, while almost everything could be white-labeled including SaaS companies, grocery products, cosmetics, clothes, and more.
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OEM software examples
An example of OEM analytics software is Reveal – our business intelligence embedded analytics solution. You can easily integrate Reveal in your application to benefit from its robust data analysis capabilities instead of wasting time and recourses building your own custom solution that will be outdated before it’s ready to use.
You can use Reveal as an OEM software solution in all types of applications from IoT devices and healthcare apps to business teams and data-driven companies. The subscription gives end-users access to every native platform including iOS, Android, desktop, and web.
Reveal Embed includes native SDKs that deliver a transformative user experience for creating, editing & annotating dashboards without the need to leave your application. With the white-labeling feature, you can customize everything to match your brand theme, so your customer won’t even realize that they are actually using an embedded OEM software as part of your application. This can increase user adoption, ensure brand consistency, and provide a seamless user experience.
Things to consider when buying OEM software
So now that you know what is OEM software, how it work, and how it might be beneficial for your business, we’ll list down the advantages and disadvantages of OEM software and the things that you need to consider before buying.
Pros of OEM software:
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It’s cost-effective– This is perhaps the main benefit of OEM software. By partnering with OEM, you’ll reduce your development costs as your company won’t need to manufacture products in its own factories. Instead, you simply integrate the OEM software into your product and sell it under your own brand name.
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It is a good ROI – According to 더 스트리트, OEM(Original Equipment Manufacturer) 또한 비즈니스 파트너에게 좋은 투자 수익을 제공합니다. OEM의 부품, 구성 요소 및 제품은 파트너 회사의 제품 수명을 연장하여 최상의 성능을 유지하고 교체 부품 비용을 절감하여 회사의 재정적 수익을 증가시킵니다.
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품질이 보장됩니다. – OEM과 파트너십을 맺으면, 해당 제품을 구축하는 데 필요한 전문 지식과 경험을 모두 갖춘 생산 파트너와 협력하게 됩니다. OEM에서 제작된 모든 제품 또는 구성 요소는 파트너 회사의 사양을 충족하는지 확인하기 위해 품질 테스트를 거칩니다.
OEM 소프트웨어의 단점:
- 합법성 및 사기 – OEM 소프트웨어를 구매하는 것은 합법이지만, 합법성에 대한 혼란이 있을 수 있습니다. 일부 온라인 판매자는 게시자의 승인 없이 OEM 라벨을 붙여 할인된 소프트웨어를 제공함으로써 소비자를 이용합니다. 따라서 OEM 소프트웨어를 구매할 때는 OEM 소프트웨어 라이선스인지 아니면 작동하지 않을 수도 있는 불법 복제본인지 주의해야 합니다.
- 가격 인상 – OEM은 일반적으로 대량으로 판매되므로, 귀사는 OEM 제품을 구매하기 위해 높은 최소 주문 수량을 설정해야 합니다. 해당 주문 수량을 충족하지 못하면 귀사의 비용이 증가할 수 있습니다.
데이터 기반 의사 결정
언제 어디서나 모든 장치에서 실행 가능한 통찰력을 통해 사용자의 역량을 강화하십시오.
