Embedded BI, Built Into Your Product

Reveal is a BI platform purpose-built to embed. Give your users self-service dashboards, modern reporting, and AI insights inside your app, with complete control over how they’re branded, what’s shown, how security works, and where you deploy. No iFrames.

Days to integrate, not quarters
25+ data sources
One Price fixed, no per-user fees
Reveal embedded BI SaaS revenue dashboard

What is embedded BI?

Embedded BI means putting business intelligence — the dashboards, reports, and data exploration a company relies on to make decisions — directly inside the software your customers already use. Instead of standing up a separate BI tool, you deliver those capabilities natively in your product, under your brand and your security model.

Reveal embedded BI

For years, BI lived in a tool of its own — somewhere users had to go, separate from the work. Embedded BI closes that gap: the dashboards and reports run inside your product, so the answer sits right where the decision gets made. Done well, analytics becomes a reason customers stay, not a box you ticked.

Reveal is a BI platform purpose-built to embed. Your developers integrate it with a true SDK in days, your customers get dashboards that look and feel native to your app, and your team keeps complete control of branding, security, and deployment.

A separate BI tool versus analytics embedded directly in your product with Reveal

Build vs. Buy

Should you build embedded BI or buy it?

Before committing developer sprints to custom dashboards, evaluate the long-term maintenance, scaling overhead, and core focus of your product.

High Complexity & Risk

Build gets underestimated — every time.

The first dashboard takes a sprint. Permissions, multi-tenancy, query performance at scale, drill-downs, export formats, and self-service reporting take months — and then someone has to maintain all of it, indefinitely, while your roadmap waits.

  • Requires constant data schema & pipeline updates
  • SaaS permissions & row-level security overhead
  • Ongoing maintenance takes focus off core IP
Recommended Path

The real question is simpler.

Is BI your core product, or a capability that makes your core product better? For most SaaS teams it's the latter — which makes buying the faster, cheaper, more scalable path that goes live in days instead of quarters.

  • Go-to-market in days with native-feeling SDK
  • Predictable cloud scale & reliable query caching
  • Out-of-the-box self-service dashboard creator

The usual catch with buying is lock-in and cost: iFrame-based tools you can’t truly customize, or capacity-based pricing that gets more expensive with every user you add. Reveal is built to avoid both — a true SDK you control, full white-labeling, and one fixed price that doesn’t penalize you for growing.

The Platform

Everything You Need to Embed BI

One SDK, purpose-built to embed — from the first dashboard to enterprise-grade multi-tenancy. With Reveal you get complete control over your app experience: how dashboards are branded, which features to show or hide, how security is implemented, and where you deploy.

A true SDK, not an iFrame

Most embedded tools are just an iFrame in a web view. Reveal embeds natively with a real SDK, so dashboards are part of your product — with full control over the UI, the interactions, and performance.

Full white-label control

Brand every pixel as your own. Change colors, styling, and terminology so Reveal blends seamlessly into your app, with no third-party fingerprints.

Learn more

AI built in

Reveal AI brings augmented and conversational analytics into your product: users ask questions in plain language and get KPI summaries, anomaly detection, and recommended actions — all inside the same permission model as the rest of your app.

Learn more

Deploy your way

Cloud, private cloud, or fully on-premise. Your data stays wherever your security and compliance teams need it.

Built for multi-tenancy

Serve thousands of customers from a single deployment, with tenant isolation and row-level security enforced at the data layer — not just the UI.

One fixed price

No per-user fees, no per-query metering, no surprise overages as you scale. Price your own product with confidence.

See pricing
Pricing confidence $ Fixed Price

How It Works

How Reveal’s Embedded BI SDK Works

Reveal drops into the stack you already use. Install the SDK, connect it to your data and your existing auth, and render dashboards inside your app with a few lines of code — no iFrames, and no separate BI tool for users to learn.

  • Works with any tech stack. SDK and components for React, Angular, Vue, Web Components, and Blazor — plus Windows Forms and WPF.
  • Connects to your data. 25+ sources, including SQL Server, PostgreSQL, MySQL, Oracle, Amazon Redshift, Google BigQuery, REST APIs, Salesforce, and spreadsheets.
  • Your auth, your rules. Reveal integrates with your existing authentication (SSO, JWT, token-based) and passes user context through, so every tenant sees only their own data.
  • No iFrames. Dashboards live in your DOM — fully themeable, fully interactive, and fast.

Your developers stay in control the whole way.

Explore the docs

Reveal embedded BI SDK code snippet with supported frameworks

The Difference

Embedded BI vs. Traditional BI — what’s the difference?

Traditional BI was built for internal analysts who have time to learn it. Embedded BI is built for your customers, who won’t. Same engine — completely different experience and audience.

Capability Traditional BI Embedded BI (Reveal)
Who uses it Internal analysts and data teams Your customers and end users, in-app
Where it lives A separate tool with its own login Inside your product, in the user’s workflow
Integration Standalone, often iFrame-based Native SDK and APIs
Customization Limited to what the platform permits Full control over UI, logic, and experience
AI Bolt-on add-on Built into the workflow
Multi-tenancy Complex to configure Native isolation by design
Pricing Per-seat, scales unpredictably One fixed, predictable price

The short version: traditional BI is a tool your team uses to understand your business. Embedded BI is a capability your product delivers to your customers. It’s one slice of the broader embedded analytics category — see how Reveal approaches the full picture.

Who It's For

Who Embedded BI Is For

Reveal is built for teams putting analytics in front of customers:

B2B SaaS companies

B2B SaaS companies

Adding dashboards and reporting so customers can see the value they’re getting — and stay.

ISVs and application builders

ISVs and application builders

Who need production-grade BI without pulling engineers off the core product.

Product teams

Product teams

Turning analytics into a premium, monetizable tier.

It’s proven across industries — from SaaS and fintech to healthcare, manufacturing, and logistics. If your users are asking for better reporting, or your competitors already ship it, embedded BI is how you deliver without rebuilding your roadmap around it.

Why Reveal

Why Teams Choose Reveal for Embedded BI

Reveal is built by Infragistics, with 30+ years of experience helping organizations put data to work. It’s SOC 2-certified and GDPR-compliant, and trusted by software companies serving millions of end users.

  • SOC 2 Certified
  • GDPR Compliant
  • ★ 4.6 on G2

The proof of concept was running within hours, and most functionality worked out of the box. We estimated it would have taken nearly two years of development to build what Reveal gave us, so we put that time back into our core expertise: cost modeling.

Jelmer de Jong, Product Owner at CostPerform Jelmer de Jong Product Owner, CostPerform

USED BY SOFTWARE COMPANIES DELIVERING EMBEDDED ANALYTICS EXPERIENCES TO THOUSANDS OF USERS WORLDWIDE

Adrenalin
Casebook
DefenseStorm
Scriptly

Simple Pricing

Pricing that Doesn’t Punish Growth

Most embedded BI tools charge per user, per query, or per data volume — so the more your product succeeds, the more you pay, and the harder analytics is to margin at scale. (If you’ve priced out Power BI Embedded, you know the feeling.)

Get a Custom Quote

Reveal is different:

  • One fixed price, no tiers
  • No hidden fees
  • Unlimited users on any device
  • You keep the margin as you grow

Frequently Asked Questions

Embedded BI is business intelligence built directly into a software application — dashboards, reporting, and data exploration that live inside your product instead of a separate tool. Users analyze their data in the app they already use, with your branding and your permissions applied.

Embedded analytics is the broad category for any analytics built into an application; embedded BI is the business-intelligence slice — dashboards, reporting, and self-service data exploration. Reveal, a BI platform purpose-built to embed, delivers both from one SDK. See embedded analytics

Traditional BI is a tool your internal team logs into to understand your business. Embedded BI is a capability your product delivers to your customers, inside your app and under your branding. The engine is similar; the audience and experience are not.

Build gets underestimated every time. The first dashboard is quick; permissions, multi-tenancy, query performance at scale, and self-service reporting take months and never stop needing maintenance. Unless BI is your core product, an SDK like Reveal gets you to production in days and keeps your team focused on what makes your product different.

Yes, fully. Change colors, styling, and terminology so dashboards look built in-house, with no vendor badges or “powered by” marks. Learn about white-label analytics

Yes. Reveal deploys in the cloud, your private cloud, or fully on-premise, so your data stays wherever your security and compliance requirements dictate.

Reveal uses one fixed, predictable price — not per-user or per-query fees — so your costs don’t spike as your user base grows. See pricing

Embedded BI, without the trade-offs

  • Embedded BI puts dashboards, reporting, and AI insights inside your product, where your users already are.

  • Reveal is a true SDK, not an iFrame — complete control of UI, branding, security, and deployment.

  • Deploy in the cloud or on-prem, white-label everything, and pay one fixed price.

  • Integrate in days instead of building BI from scratch.

Customer engagement dashboard embedded in a product with Reveal
Reveal

See Reveal embedded BI in your product

Book a personalized demo and we’ll show you Reveal running against your use case.

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