The critical role of customer satisfaction in today’s hyper-competitive, data-centric world is unequivocal.
It’s not merely an indicator of customer loyalty; it’s an indicator of your business’s trajectory.
This is where embedded analytics’ power shines as a pivotal tool in enhancing customer satisfaction and driving business momentum.
The Need for Embedded Analytics in Businesses Today
Embedding analytics into your products and services comes with many benefits and opportunities. But in the customer satisfaction area specifically, it does wonders. To illustrate its impact, let’s take a closer look at an example involving Jane, a customer who purchases a smart home thermostat from a renowned manufacturer.
Before embedded analytics, Jane’s thermostat app allowed her to perform basic functions like setting temperature schedules and monitoring the current temperature. However, it lacked transparency into energy-efficient settings, monthly energy consumption, and understanding of usage patterns. Focused on enhancing customer experiences, the manufacturer decided to embed analytics into its app. Now, when Jane accesses the app, she encounters not just controls but an intuitive dashboard that displays:
- Usage patterns: Detailed insights into when her thermostat is active, pinpointing peak hours.
- Energy consumption: Visual representations of her daily and monthly energy usage.
- Savings estimator: Calculations showcasing her savings compared to using a non-smart thermostat.
- Recommendations: Analytics-driven suggestions for the ideal temperature settings based on her patterns and external weather conditions.
The result? A story of customer satisfaction made possible through embedded analytics.
How Can Embedded Analytics Increase Customer Satisfaction
Here are some powerful ways in which embedded analytics tools can increase customer satisfaction:
Democratizing Data Access
Embedded analytics democratizes data, allowing both business aficionados and laypersons to glean insights without dependence on IT. This instant access facilitates real-time, informed decisions, propelling customer satisfaction.
Streamlined User Experience
Self-service analytics tools like Reveal have recalibrated the user experience. Users can intuitively create dashboards with drag-and-drop functionalities and analyze and interact with the visualizations with easy-to-use features like filtering and drill-down. This fosters a culture of data literacy and enhancing customer touchpoints.
The combination of intuitive interfaces and timely data access empowers informed decision-making. Consider the healthcare industry: With embedded analytics, healthcare providers can monitor patient metrics in real time, translating to timely and accurate treatment modalities—enhancing patient satisfaction.
Leading embedded analytics platforms offer white labeling, allowing seamless integration with your branding and ensuring customers receive bespoke insights, enriching their understanding and experience.
Embedded analytics transcends just insights; it optimizes operations. Real-time data can spotlight inefficiencies, allowing businesses to recalibrate. Consider a manufacturer leveraging embedded analytics for machinery performance, which translates to timely maintenance, reducing downtimes, ensuring quality, and delivering unparalleled customer satisfaction.
Embedded analytics makes it easy for teams to work together by enabling them to effortlessly share insights, visualizations, and reports, fostering a culture of enhanced collaboration. With easy access to key data, everyone can communicate better, make smarter decisions, and improve how the business is doing. Embedded analytics also breaks down silos between different teams in an organization, enabling a more integrated and cross-functional work culture wherein employees can easily cross-pollinate ideas and solutions.
Introducing Reveal Embedded Analytics
Reveal is a powerful embedded analytics SDK solution that enables your teams and customers to drive data insights with embedded intelligence, accelerate time to market, and transform the user experience of your apps.
Built with embedding in mind first, on today’s most modern architecture, Reveal’s powerful API removes the complexity of embedding analytics into your applications. You can seamlessly integrate Reveal’s native SDK into any platform and tech stack, including .NET Core, Java, NodeJS, and front-end technologies such as React, Angular, Blazor, WebComponent, VueJS, jQuery, MVC, and Java Frameworks like Spring, Tomcat, and Apache.
Reveal offers a plethora of embedded analytics features, including intuitive drag-and-drop functionality for a simple dashboard creation experience, predictive analysis, dashboard linking, data blending, calculated fields, statistical functions, drill-down, interactive chart filtering, and more. We also provide dashboard templates and the option to create your own custom data visualizations with just a few lines of code. With all these features and functionalities, your teams and users can quickly get equipped with the insights they need to make faster and better-informed decisions for business growth.
Learn more about Reveal’s ease of use and capabilities by scheduling a free product tour or by downloading our SDK to test us yourself. We also invite you to read the stories of our clients, Avion, Adrenalin, and Sensato, to find out how Reveal increases customer satisfaction as an embedded analytics tool.